Roles aren't converging—they're expanding | Tamar Yehoshua (Atlassian CPO)
Sep 28, 2026 · 21:31
Atlassian CPO Tamar Yehoshua argues AI is expanding—not converging—product roles, making PMs 'AI builders' who must choose between rowing (coding) and steering. She walks through three Atlassian examples: a non-coding Confluence PM shipped 26 PRs in a month as Remix launched in six weeks versus six months pre-AI; the zero-to-one Rovo Claw was vibe-coded by a PM and designer until the PM shifted to steering; and Jira shipped 22 features in about 10 weeks at 3X throughput without PMs touching production code. She details Atlassian's AI Fluency Index and its quarterly AI Builder's Weeks, which have trained over 1,000 people and produced 120 new workflows. She admits no one has figured out how to measure AI-era productivity; Atlassian tracks PRs deployed and features delivered.
