90 minutes of unfiltered product advice from Snap and Discord’s product chief | Peter Sellis
Sep 20, 2026 · 1:36:53
Peter Sellis, the first product manager at Snapchat (where he spent seven years) and former Head of Product at Discord, argues the median product manager is probably bad because the best ones exit to found startups or become executives, skewing the profession's power distribution. He explains why he designs teams like terrorist organizations—with clear ideology and single-threaded decision owners—why Snap's ads business underperformed due to a young user base, a camera-first format, and a messaging core, and how growth comes from the core product, as with Discord refocusing on multiplayer gaming. He also covers managing Nikita Bier, Snap's recovery from the 2018 redesign, systems thinking, OpenAI's ads opportunity, and his three oxymorons of great PMs.
